Interns Insights: Remote-working for a social enterprise

Marketing for a social enterprise

Interning for a company with such a diverse portfolio of social franchises means you are engaged with a variety of social issues on a daily basis. It was a great experience working with an organisation who are providing sustainable solutions to social issues. One who is quite deliberately contributing to the United Nation’s Sustainable Development Goals.

Working as Marketing and Communications Officer I learnt more about social media strategies, writing press releases, speaking to journalists, brand design, nudge theory, and marketing to developing communities. I made first links with contacts using elevator pitches, and gained expertise in simplifying the business model explanation. The fact I was remote-working for all of this provided an extra challenge in ensuring I stayed in constant communication with my team.

With WSV there is the added advantage of being able to network with both the business community, as well as charities- and knowing that you have something to offer to both. All of this was made all the more valuable because, when sharing the message of a social enterprise, you know that you are doing social good. It felt incredibly positive to know WSV are not providing aid, which can make developing communities dependent on this support, instead they are providing people with a business which they can use to support their families and communities.

The Royal Society of Arts

For 4 weeks I worked part-time at the Royal Society of Arts in London. I used the open working space, met interesting people and helpful staff, and used the library space and facilities. During my internship I became a fellow of the RSA due to my work so far in social enterprise at university. Becoming a fellow connects you to a network of 28,000 people across the world whom you can contact for collaboration/guidance. I would recommend it if you are interested in social progress.

Start-up-life

Working for a start up was a dynamic and fast paced experience. There are very few obstacles slowing you down. Processes are streamlined, and meetings are efficient. As a small team, we socialised at lunchtimes, got to know each other, recognised each other’s strengths, collaborated on ideas and projects, and shared expertise and knowledge. Working as a team in this way made the experience so much more useful, as six minds are always better than one!

Tips on remote-working

Remote-working teaches you to manage your time, maintain motivation, and reach out to colleagues for information whenever needed. Here are a few lessons I took from the experience:

  • Morning and afternoon goals- Set yourself a main goal for each morning and afternoon, and stick to them. Other things will come along, but you need to get your big ‘rocks’ in first.
  • Colour code progress- If you’re a visual learner, like me, use a traffic light system to keep track of your progress on goals.
  • Sync your deadlines– If one of your deadlines relies on someone else meeting theres, check in with them regularly so that you can adjust your workload accordingly.
  • Remember no question is silly. It’s always better to contact a colleague to check detail than to make a mistake. Especially in a marketing role.

 

Beckie Thomas FRSA

Marketing Communications Internship

 

 

Intern’s Insights: Illustrations for developing communities

Design and illustration can be a way to make connections to people who are of completely different backgrounds, and creativity is essential to any brand that is looking to grow and be part of a global movement. Design is also in every part of daily life, from the signs on a tube, to the poster you sit next to at a bus stop, to the design of a website telling you key information. When used correctly, it can make things more clear, when used incorrectly, it can completely confuse the matter.

Illustration, and the arts in general, are a way to overcome cultural and language barriers. Most companies in today’s society will use icons to represent themselves because they are devoid of any text and, therefore, can be understood in any language. They can also be used to show a brand’s values or ethos. In my time at WSV, I have helped to illustrate training manuals, how-to guides and even helped to develop a new brand logo (spoiler alert). Each of these tasks requires me to think about how my illustrations will be understood by someone who has no attachment to the company. If I were a stranger, walking past one of my illustrations in a part of the world I haven’t yet been, would it make sense?

These tasks also came with a responsibility, I had to make sure that people would be able to fully understand what we were teaching them and that they would understand how to use the products. If used incorrectly, it could effect them in any number of ways. Obviously, these illustrations are accompanied by text, but the illustration should not be reliant on that text to make sense, especially when it could be used in a community where not many people can read.

Tips for illustrating for developing communities:

  1. Make sure your illustration style is cohesive, so it can be clearly understood.
  2. Make sure your illustrations make sense without any text.
  3. Be mindful of cultural differences, what might be used to symbolise one thing in a culture, may not make sense for another e.g. a piggybank to represent money.
  4. Think laterally. Some of the best ideas may come from being experimental and creative in your thinking. Generate lots of ideas fast. If it doesn’t feel right straight away, don’t try and fix it, move on to another. At the end of the day, you could end up back at one of your first ideas anyway.

 

Alice Clark FRSA

Illustrator Internship