Marketing for a social enterprise
Interning for a company with such a diverse portfolio of social franchises means you are engaged with a variety of social issues on a daily basis. It was a great experience working with an organisation who are providing sustainable solutions to social issues. One who is quite deliberately contributing to the United Nation’s Sustainable Development Goals.
Working as Marketing and Communications Officer I learnt more about social media strategies, writing press releases, speaking to journalists, brand design, nudge theory, and marketing to developing communities. I made first links with contacts using elevator pitches, and gained expertise in simplifying the business model explanation. The fact I was remote-working for all of this provided an extra challenge in ensuring I stayed in constant communication with my team.
With WSV there is the added advantage of being able to network with both the business community, as well as charities- and knowing that you have something to offer to both. All of this was made all the more valuable because, when sharing the message of a social enterprise, you know that you are doing social good. It felt incredibly positive to know WSV are not providing aid, which can make developing communities dependent on this support, instead they are providing people with a business which they can use to support their families and communities.
The Royal Society of Arts
For 4 weeks I worked part-time at the Royal Society of Arts in London. I used the open working space, met interesting people and helpful staff, and used the library space and facilities. During my internship I became a fellow of the RSA due to my work so far in social enterprise at university. Becoming a fellow connects you to a network of 28,000 people across the world whom you can contact for collaboration/guidance. I would recommend it if you are interested in social progress.
Working for a start up was a dynamic and fast paced experience. There are very few obstacles slowing you down. Processes are streamlined, and meetings are efficient. As a small team, we socialised at lunchtimes, got to know each other, recognised each other’s strengths, collaborated on ideas and projects, and shared expertise and knowledge. Working as a team in this way made the experience so much more useful, as six minds are always better than one!
Tips on remote-working
Remote-working teaches you to manage your time, maintain motivation, and reach out to colleagues for information whenever needed. Here are a few lessons I took from the experience:
- Morning and afternoon goals- Set yourself a main goal for each morning and afternoon, and stick to them. Other things will come along, but you need to get your big ‘rocks’ in first.
- Colour code progress- If you’re a visual learner, like me, use a traffic light system to keep track of your progress on goals.
- Sync your deadlines– If one of your deadlines relies on someone else meeting theres, check in with them regularly so that you can adjust your workload accordingly.
- Remember no question is silly. It’s always better to contact a colleague to check detail than to make a mistake. Especially in a marketing role.
Beckie Thomas FRSA
Marketing Communications Internship